How To Make A Star

From a recent project in my favorite course of the quarter: OB388 Leadership in Entertainment Business, my group researched and analyzed the success of K-Pop.

Confession of a Stanford Sloan Fellow Series EP56

---

From a recent project in my favorite course of the quarter: OB388 Leadership in Entertainment Business, my group researched and analyzed the success of K-Pop. During this exhilarating intellectual process, I came up with this graph that illustrates how to find the optimal path of nurturing a star from scratch. The horizontal dimension, from low to high, represents the technical difficulty of acquiring certain skills (which are also the cultural products those stars will eventually produce) for a star in an entertainment business. The vertical dimension, from low to high, represents  the cultural barrier those cultural products will encounter when they are delivered to a foreign culture (like from South Korea to America).

That's why for K-Pop stars, they all start with dancing and singing. It's called Audiovisuality. It gets more difficult after that.