Making an app submission to Apple's App Store is like configuring Amazon's AWS service. From a technical standpoint it's not scientifically difficult, nor an engineering feat worth bragging about, but it's complicated and often confusing because we have to play by the rules set by Apple and Amazon and that introduce a whole world of pains on its own. It's a muddy water where if you have been there, done that, you know what to do, sort of, through a series of trials and errors. If you are new to this process or haven't done this in a few months, you just have to man up and read through some notes from the past in order to stay on the right path.